One store sales tripled, while others Stumbled
By Julie L. Jones
April 2008
Easter sales were slightly any place at 17 specialty stores across the country, TDmonthly Magazine learned, with five stores reporting an increase or numbers in line with last year Finally, and others suffer from the infamous recession, winter weather, and people still vacant due to spring break.
SPRING A difficult start
"We had a selection of bad weather and there is a recession in progress here, even if the housing market was slightly up. I noticed a kind of slowdown discretionary purchase, "the tent of David Friedlander, owner of Planet Child Antiques in Louisville, Ky., told TDmonthly, stressing that its sales fell after the first week of January.
George Emerson, owner of the Walrus and Carpenter Toys in Middletown, RI, was disappointed to see that sales of his store had declined by 30 percent from Easter 2007. Lamenting the state of the economy and high taxes, an anonymous businessman in Florida also reported by 30 percent.
In the toy factory in Jacksonville, Florida, was slow enough that [the owner] has sent employees home Saturday morning, "said Kenneth Case Manager TDmonthly.
But for others, the image is more pleasant.
Late, but not Forgotton
Perhaps the greatest achievement of all children was 400-strong "Bunny Hop" involving Green Frog Toys and seven other kid-Friendly Stores Portland, Ore. 's Pearl District – which specializes in cakes for everything from children's clothing. Children move from shop to shop, building activities and stamps on a card that enables them to design a gift certificate once they have reached the villages last letter pronounced.
So busy stamping and distribution of prizes in the event of Saturday, the store owner Patricia Fiedler and his staff have been more than pleased to discover later that the frog had "tripled in sales for the year Previous – an event cost a whopping $ 36.
"If people get together, can be much more successful," Fiedler told TDmonthly, adding that the intention to eliminate a similar event for Earth Day on April 22.
Toys Mashpee on Cape Cod, Massachusetts, encouraged patrons that hosts the Bunny Easter, the weekend before the holiday, then post the photos of children on the wall so they can again take home Manager Linda Peterson.
David Ekwall, owner of Wooden Toy in Wethersfield, Conn., saw a 5 – to 10 per cent increase in sales, and Sandy Friedman, owner of Accipiter in Raleigh, NC North also found an increase of 10 percent.
"People are tired of the bad economy," said TDmonthly. Classification Easter was an occasion for people to relax and have some fun things … without breaking the bank. "
Connie Hoeft, owner of RC toys at Kearney, Nebraska, recorded similar records 8 to 10 per cent increase in sales, partly due to assets and email clients are reminded of the party.
SOLD AS
Hoeft variety of traditional Easter basket, recommending card games – only sixteen games of the Alps, which were sold out quickly and was reorganized. The bright colors Thumball of responses in the mass movement and how to play clay factory also sell well, she told TDmonthly.
Products by Marshmallow fun of the company – in particular, the Bow and Mallow – were the best sellers in the village of toy store in New Hartford, New York, owned by Jane Willis.
Games and Webkinz from Ganz, "of course", has sold more easily than comets from the spring was not ongoing, said Diane Gervais, manager and buyer for Middletown, Conn. 's Toy & Hobby Amato.
Although not a traditional toy store, Abracadabra, in New York took advantage costumes representing 40 per percent of the store, the rental of 15, like a pet bunny costume, co-owner Robert Pinzon told TDmonthly.
To read the rest of this article please visit: http://www.toydirectory.com/monthly/article.asp?id=3169
About the Author:
About ToyDirectory.com® and TDmonthly™ Magazine
For more than 10 years, ToyDirectory.com has been connecting retailers and manufacturers within the specialty toy industry. It has been ranked by Yahoo! as the most popular business-to-business directory for the toy industry since 1998. TDmonthly Magazine, an online trade publication for the toy, hobby, gift and game industries with more than 27,800 registered retailers, is dedicated to being the most comprehensive monthly resource for the toy industry through trend reporting, reviews, trade show coverage and a 12,000+ searchable database of products in more than 100 categories.
Article Source: ArticlesBase.com – Easter Sales Hopped Up and Down
Easter fun with marshmallow game from ellen
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